What is Google Penguin ?

To stop over optimization Google released it .

 

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

 

As the same Google algorithm comes after Panda. It works to smash low quality linking. It prevents link farming and other black hat techniques. This type of Google algorithm really increases quality of Google search.

 

Google penguin is the latest update after panda. The main focus of this update to decreasing the rank of web site who have spammy link or link with same anchor text.