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Discussion in 'Search Engine Optimization' started by Zinavo, Dec 28, 2017.
What is funnel in Google analytics?
A Google Analytics Funnel is an ordered sequence of URLs that defines the path you expect visitors to follow on their way to one of your Goals. Google Analytics tracks the pages included in a Funnel so that you can see how effectively your website is helping you with your business objectives. For example, a Funnel can help you see how often visitors abandon the path to a Goal, when they join in on the path to a Goal, or when they skip steps.
It is basically a navigation path which you expect your website users to follow to achieve website goals.
In Google Analytics, a funnel is a navigation path (series of web pages) which you expect your website users to follow, to achieve website goals. A funnel is made up of a goal page(s) and one or more funnelpages (also known as the funnel steps).