Tips for Email Marketing Success

wilsonjoee · Jun 21, 2013

Email marketing is one of best way in promoting and developing your business. It is also a very popular form of internet advertising. The concept behind such a kind of marketing is to ensure that your marketing efforts reach your target audience.
Here are some tips to make your email marketing potential
Social networking is huge right now and almost every internet user belongs to one. Ask your subscribers to share your emails with their contacts on social media sites.
Send your email newsletters or promotions at a time they are free to be read. Don’t send emails during weekends.
After creating an email marketing strategy, you must measure the user response it generates. If it does not perform well enough to affect your business positively, then you should employ another strategy. Always try to refine your email marketing.

StevenJohnson · Jul 31, 2013

sreelavanya said: ↑

1. Think about what you want to achieve

Think about your goals and objectives for the campaign before you embark on it. Martin Gibbons, CEO of Peoplemaps, says he uses email marketing both to inform and sell: “By far the largest contributor to my sales is email marketing, and I run sophisticated and simple email marketing campaigns. During some months I send out as many as 4 million emails.”

2. Build your email marketing contact list

There are two ways to build up a list of customers and prospects: the first is organic and involves capturing prospect and customer details as and when they make an enquiry or transaction in a customer relationship management (CRM) database. The second involves buying the data from a reputable list broker like Corpdata and Mardev.

Choose your data provider carefully to buy a quality contact list. So don’t just think just about traffic, but how you are going to build your email marketing list, and how you are going to derive a return on investment from it.

“Don’t ask for something until you have offered something in return”, warns Martin Gibbons. So don’t expect your customers and prospects to give you permission to contact them if you don’t give them a reason for allowing you to collate, store and use their personal contact data.
3. Make your subject lines engaging

Subject lines can make the difference between whether an email is classed as spam or something worth opening to read. There is no hard and fast rule, but you need to make sure that subject lines are contextual and demonstrate a level of targeting, personalisation and relevancy to each individual within a particular customer segment.

Test out a few subject lines on a small audience within each target segment, and then use the subject lines that work best for each type of customer. Use any customer insight that you have to find out what kinds of offers and communications each customer or customer segment is interested in hearing from you about.
4. Don’t use ‘noreply@’ email addresses

By using a ‘noreply’ email address you lose the opportunity to communicate with your customers. It also gives the impression that you don’t wish to talk about them or hear
their views.

If they have something to say to you, but can’t other than by searching for another means of contact with you, then they might find the whole experience annoying and at worst they would forget about you. So create an opportunity in your email marketing strategy for them to engage with you.
5. Avoid recipients’ junk mail folder

“You can’t guarantee that your emails won’t fall into people’s junk mail folder because you are at the mercy of the recipient’s ISP”, says Kris Lea. Spam is also very much
defined by the person receiving your email marketing communications, and it can damage your relationships with your suppliers, partners and customers. So it’s best to avoid doing it.

If your email communications are perceived as spam, you will find that 50% of your recipients won’t have received them. The trouble is that spam-like words like pills or sex can be quite innocent and legitimate. Thankfully, some email marketing solutions offer a spam-scoring tool to help you to avoid falling into this trap.You can also ask customers and prospects to add you to their ‘safe senders’ list. This will allow your communications to go straight to their email inboxes.
6. Determine the ideal newsletter length and frequency

Gibbons advises that carrying out a customer survey is a good idea when trying to determine the length and the most appropriate broadcast timing of an email marketing newsletter. So ask your target audience when they would prefer to receive it.

Certain days and times of day might also help to optimise your open and click-through rates. Catch them at a time that is convenient to them. Send out a sales offer at the
right time and your emails will attract a higher open and click-through rate, leading potentially to an increase in sales.
7. Content: understand what works best

By undertaking research and asking your customers and prospects some short questions every time they contact you, and by testing out your email marketing communications, you can find out what works best and what doesn’t work at all. It’s important to avoid sending your target audience irrelevant offers and information.
“If you make them too long, people say that they haven’t got time to read them, and we try to keep our creative content above the fold, so that the recipients can immediately see three or four links”, he adds. The links like these ones should take them to a campaign portal or your main website by mentioning items that are likely to be of interest to each individual or customer segment within your target audience.
8. Comply with Data Protection legislation

Compliance to the Data Protection Act is also crucial – opt in your prospects and customers to any communications you send out – even if you have purchased a pre-approved email marketing contact list. Do this by sending out an email, requesting permission to communicate with them through their preferred channels.

Provide them with a reason and an incentive to receive email communications from you and one for sharing their contact data too. Also, give them an opportunity to opt out and unsubscribe from your customer databases.
9. Choose the right email marketing platform

There are a number of email marketing platforms out there. The cloud offers you the opportunity to trial ones offered by companies like Eloqua and dot Mailer for 30 days. It works as a pay-as-you go payment model, so there are no long-term licence costs and agreements. You use their platforms as and when you want to. Try to find an email marketing platform that enables you to track customer behaviour, measure, analyse and manage your campaigns. For example, a certain topic within your email newsletter might be more of interest to your audience than others, or a certain promotion might prove to be more popular than another. So focus on what works and adjust your campaigns accordingly.
10. Adopt a multi-channel approach

Email marketing shouldn’t be seen in isolation. Thanks to cloud computing technologies, which allow you to access a plethora of marketing applications from the web, even small and medium-sized business can access a wide range of enterprise-level tools to permit a multi-channel and campaign management approach to your marketing campaigns. For example, you could also use social media to enhance your campaign by including a link to Linkedin, Facebook or another social network – depending on your target audience. Social media can be used as a means of extending your conversations with your customers. Like with email marketing social media networks can help you to make them more aware of your brand, allowing you to interact with customers, partners and prospects. Moreover, by following these top tips, included within a multi-channel approach, your email marketing campaigns, can potentially bring you much success.

..........................
plc training in chennai

plc training

plc in chennai

plc training chennai
Click to expand...

very useful tutorial on email marketing . Good job done.

semaphore.v · Aug 1, 2013

Nice post...

jayram · Aug 16, 2013

Channels like email marketing can be used for a variety of reasons, including the targeted broadcast of a newsletter to keep your customers informed about how they can overcome, for example, their particular challenges and issues. They can be used as part of customer loyalty, promotional and sales campaigns too.

Ahkansha · Jul 5, 2017

1.Boost sales
2. Charity
3. Buzz Feed
4. Uber
5. The Skimm
6. Segmentation
7. The Value of list

Tips for Email Marketing Success

wilsonjoee
Expand Collapse

Junior Member

StevenJohnson
Expand Collapse

Junior Member

semaphore.v
Expand Collapse

Junior Member

jayram
Expand Collapse

Junior Member

Ahkansha
Expand Collapse

Registered Member

Share This Page

About Us

Quick Navigation

Useful Searches

Tips for Email Marketing Success

wilsonjoee Expand Collapse Junior Member

StevenJohnson Expand Collapse Junior Member

semaphore.v Expand Collapse Junior Member

jayram Expand Collapse Junior Member

Ahkansha Expand Collapse Registered Member

Share This Page

wilsonjoee
Expand Collapse

Junior Member

StevenJohnson
Expand Collapse

Junior Member

semaphore.v
Expand Collapse

Junior Member

jayram
Expand Collapse

Junior Member

Ahkansha
Expand Collapse

Registered Member