Email marketing is one of best way in promoting and developing your business. It is also a very popular form of internet advertising. The concept behind such a kind of marketing is to ensure that your marketing efforts reach your target audience. Here are some tips to make your email marketing potential Social networking is huge right now and almost every internet user belongs to one. Ask your subscribers to share your emails with their contacts on social media sites. Send your email newsletters or promotions at a time they are free to be read. Don’t send emails during weekends. After creating an email marketing strategy, you must measure the user response it generates. If it does not perform well enough to affect your business positively, then you should employ another strategy. Always try to refine your email marketing.