Zappos Sticks to Its Values in Communicating Customer Database Breach

The loss of confidential customer data is never good. Certainly questions will arise about the security of such data in the wake of the attack. I suspect Zappos, based on their record, will be upfront about this, too. What’s important to remember in this case, though, is that the public is risk-averse. Zappos’ response was about as good as it could be under the circumstances in addressing the risk. That’ll go a long way toward restoring customer confidence in the organization.

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