Why?! Do You Have 'Why' in Your Social Media Plan?

Why is a great question, do you not think? I like why. I explore why. I believe that to understand the behaviour is to harness the behaviour effectively. This is especially true in social media. The problem with social media is that not many people explore the why, the behavioural aspect. How, what, where and when are more commonly explored. How should I approach social media? What content should I post? Where should I post the content? When should I post the content?

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