Why Copywriting Is The Future Of SEO

To compete in the SERP's (search engine results pages) and drive more traffic and indeed business to your website, you must first look through the eyes of a search engine and ask yourself, what does Google want? The answer is simple; Google wants what's best for it's users, and so demands good quality content that your visitors will find informative and useful; therefore, valuable. Up until recently, if you wanted to rank well for a particular keyword or phrase, it was a case of filling your editorial with as many of those keywords as possible, which led to a...

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