I’m not going to get into the techniques of writing ad copy, but the point here is to develop something unique. Most affiliate programs provide marketing materials for their affiliates. This is great for easy promotion. However, if all the other affiliates are using the same promotional material, then you don’t stand out at all. To get noticed, you can develop your own, unique marketing materials. If you are setting up a website just for your affiliate products, then customize your site rather than using any pre-packaged site provided. Create your own email marketing, banner ads, etc. You can even take it into print promo if your business model supports this (i.e. Brochures, business cards, etc.). You can also write articles that promote the product(s) you are selling. The key there is to make the article useful while also promoting the product. You do not want a blatant ad, because nobody will be interested.