The Social Customer: Born of Punk Rock

This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. "I don’t think that the social customer, as we know that customer, today, could exist without that DIY culture that arose in the late ’70s and early ’80s. It wasn’t just a “punk” thing; DIY inspired all of the computing culture, too"

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