Fun Backlink Hack I’ve Been Using Lately

Here’s a fun link-building hack we’ve been using at my agency: first I create a selection of sites that are indirect competitors of our clients. For example if a client sells yachts on their website, I’d make a list of indirect competitors like private jet companies, luxury real estate or high-end vehicles.

Next, don't write a boring listicle like “5 Best Private Jet Companies”. Write a more unique and engaging blog post like “The Unseen Stories Behind 5 Industry-Leading Private Jet Companies.”

We do quite a bit of extra research on things like awards they’ve won, asking our client if they know any insider info or finding interviews with the founder that mention something funny.

Once this blogpost is live on our client’s site we reach out via email. If there’s no reply, we try social media, targeting people in the marketing department or CEO (Twitter and LinkedIn work best for this in my experience).

Results have been quite good and a bit all over the place; most companies shared the post on their social media channels (one had 30k+ followers), others link back to it from their blog and one included it in their newsletter. The backlinks are relevant since they’re related to my client’s niches and always target a similar audience. This approach might help with relationship-building between the companies too but I’m no expert in that. I’m just here building links for my clients in weird ways Anyone else successfully did this ?

 

I thought this next tip might help some of you as well... I work with quite a few clients hosting online training, webinars, and real-life conferences or meetups. They typically post about these events on their site, maybe send out a newsletter, and then forget about it. I think this is a missed opportunity to promote their events and build backlinks in the process.

There are many DR50+ dofollow and indexable sites like events dot com for example:





If you’re posting on 10 different event sites I would recommend using slightly different versions of your article for each one so it won’t be seen as duplicate content. This helps with indexation. Also use the “discover” tabs and search bar if you need inspiration for the types of events your competitors are hosting.

These aren’t just basic profile links - you can add contextual links too. Many of these platforms also let you add multimedia and link to your social media profiles, which might help you get more followers: