1.Open Site Explorer also falls under the SEOmoz tools umbrella, so once you’re logged in to SEOmoz, you have access to this as well. To use this tool for keyword ideas, enter the competitor’s URL and go to the Anchor Text Distribution tab. 2. Google AdWords Keyword Tool I know, I know, we all know about Google AdWords Keyword Tool. Usually I use the type in a word and let it make suggestions for me aspect, but for this exercise, I entered a domain to see what would happen.The key is to go to the Columns, and check Extracted From Webpage. 3. SEMRush SEMRush allows you to enter a domain and view ten of the top keywords that the website ranks for organically, showing the keyword, position in search results, traffic percentage, and other useful information, especially if you are going to use CPC for your website.It also shows what URL on the site ranks for the specific keyword, but I removed that column to make the image fit in the space above. 4. Alexa Aside from just giving you your traffic score, Alexa also gives you the chance to see keyword queries that bring a high percent of traffic to a particular URL. Just go to the Site Info tab and enter your competitor’s URL. Once you Get Details, go to the Search Analytics tab to see top queries driving traffic to the site, and keywords that are on the rise / decline.