Ford Believes Social Advertising Doesn't Equal Social Networks Alone

We can't do anything these days without hearing something about "social media." We're tweeting, posting, sharing and liking all kinds of content. Advertisers are intrigued and want to understand how 'social' can elevate and impact their brand's conversations. Having been in ad sales for 20 years, it's clear social networks alone aren't enough to tell a compelling brand story online. So, what's our advice to advertisers?

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