Field Marketing In An Urban Environment

Hi everyone,

I do a lot of grassroots, field marketing for a client in Chicago and am always running into issues on being able to get in front of businesses and customers in the high-rise buildings. There's so much security and it's nearly impossible to know if you do get in if the receptionist will get the information to the decision maker. Does anyone have any tips on how to quickly get your product in front of these busy, urban customers? Thanks in advance!

 

Have you tried using the internet first. It amazes me these days how I can nod to someone and they get really turned off by the stranger acknowledging them, but if I was to send them a tweet they would respond almost immediately.

 

Try calling or writing them first and set up appointments. Also it would help if you tailor your marketing approach where it would seem more appealing to each business meaning that you should find out how to explain how your services will benefit them because they rarely listen to anything if it sounds like a favor.