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Ad Spending on Digital Shows Q4 Decline

Discussion in 'Search Engine Optimization' started by Samuel, Mar 14, 2012.

  1. Samuel

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    Dec 20, 2011
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    The good news is, total advertising expenditures rose in 2011. The bad news is that the rise was only 0.8% and the internet didn't make out all that well. The numbers come from Kantar Media's final 2011 report and it could be worse, right? Looking at the Internet section, you can see that Q4 was a tough sell. Display still did okay for the year but paid search is down 2.8% over last year.

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