With Noise in the Numbers, How Can Brands Find Social Signal Strength?

When people talk about social data, they usually focus on two dimensions that are relatively easy to measure and articulate—volume and source growth. More data coming from more places. But something else is happening with a lot of social data that makes it difficult to draw conclusions from on its own—noise is increasingly making it difficult to achieve true signal strength.A lot of companies may be experiencing this without even realizing it.

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