Why Time Is of the Essence When Responding to Facebook Fans

This was one of the questions asked during a conversocial survey, facilitated through the New York University and its Assistant Professor Liel Leibovitz, Assistant Professor of Communications. The survey sent out online was returned by 513 respondents and covered all in all 9 questions - all around customer satisfaction with corporate attitudes on social business sites. The results are somehow shocking considering a majority of businesses still don't know 1. how to answer complaints, suggestions or questions on their profile pages 2. how fast to answer (in the best case scenario) or even not answering as well 3. which tone to use when crafting the social response

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