Why Sentiment Analytics is Crucial to Social Marketing

As the use of social media has become more of a necessity than a random activity, marketing has seen a big shift in reaching out to potential customers. Today, as brands enter the age of social business, people are learning that they have a voice when it comes to product development through customer-company collaborations. The salesman approach is already passe. What the buyer says is more important now than what the seller is talking about.

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