Why Relationships Matter and ROI Doesn’t

Discussion in 'Social Networking' started by Samuel, Mar 14, 2012.

  1. Samuel

    Samuel
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    I had somebody tweet me saying that I was naive and misguided if I thought ROI wasn’t important. He missed the point. I’m not saying that ROI isn’t important, because it is. What I am saying is that being able to track an ROI isn’t important on some of the things that we know we should be doing.[​IMG]

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