Why is Inbound Marketing So Effective? [CONVO]

Laura Fitton, Inbound Marketing Evangelist at HubSpot, sees Inbound Marketing as composed of three key processes: get found, convert and analyze. In this conversation, Fitton presents two brief case studies illustrating the power of Inbound Marketing. We also contrast Inbound Marketing with its cousins, Outbound Marketing and Content Marketing, and examine where Inbound Marketing is headed.

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