Why Google's Display Ad March Could Grind to a Halt

Do Not Track presents some interesting obstacles for Internet giants that rely on Web advertising, with Google poised to be significantly impacted in the display ad market. A quick refresher: Do Not Track will allow Internet users to add a Do Not Track header from browsers such as Chrome, Apple Safari, Mozilla Firefox and Microsoft Internet Explorer. This will tell Websites not to track them across the Web. Google agreed to support the header in Chrome by the end of the year,

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