Why Don’t Exhibitors Return?

After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it’s huge show with thousands of exhibitors, and it might be easy to overlook them, that’s not the case: I looked them up on the show app and couldn’t find them. They had vanished. Why? I wondered. Of course, there are myriad reasons why a company wouldn’t return to a show for a third of fourth year, or even a second year.

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