Who Needs the Press to Make Sure a Press Release Gets the Word Out?

This morning I learned that Vocus, the public relations services company, has acquired email marketer iContact. That Vocus would add email marketing to its portfolio is interesting enough, but for now, let’s focus on how I found out about the acquisition. Not too long ago, I would have read about it in the business section of my daily newspaper, in my weekly edition of PRWeek or in my RSS feeds.

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