What the Search Engine Saw - Promoting Your Business Online

An introduction to SEO and the importance of keeping customers entertained as well as search engines happy. When creating your website (or updating it) think carefully about what your customers want and their online information needs. What are you prepared to share with them publicly and what information helps them do business easily with you. Customers can be the people who buy your product, but they may also be people who have other interests, such as journalists or market analysts.

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