What Is Google Penality?

What is Google Penality?

 

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

 

Google Penalty is a form of punishment and preventive measure imposed on websites which use the promotion methods running counter to Google Webmaster Guidelines.