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Discussion in 'Search Engine Optimization' started by Zinavo, Nov 8, 2017.
What do you know about competitive analysis?
Competitor analysis is an appraisal of the strengths and weaknesses of present and potential competitors. This analysis offers both an invasive and self-protective strategic context to recognize opportunities and threats. You have to first know who your competitors are and check which keywords that your opponents rank for are. Once you know this then you need to put some research to study the strategies that your competitors are using. I use tools like MOZ, ahrefs to know the source from where my competitors are getting their backlinks.
In competitive analysis we measure how the competitors are peforming. We measure the progress of the competitors and build our promotion plan accordingly.