What’s On Your Digital Agenda in 2012? Three of 10 – Dynamic Personalisation

As marketers and communicators, we've long known that the more we know about people, the better our chances of success. The right message delivered at the right time to the right person stands a much greater chance of generating a reaction than something irrelevant. To coin a more recent social medial cliche, we are talking about context. The Facebook Social/Open Graph allows us to see people in ways which we have never seen before.

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