Turn Negative Online Comments into Business Opportunities

Have you heard the phrase: “Any publicity is good publicity” before? It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities which translate to money. In the hand of a good publicist, most public figures can take bad press and can turn it into something useful for their careers. If only we all had such a publicist on our payroll…

Continue reading...