Tips & Tools for Organizing, Implementing, & Monitoring Social Content Marketing

Working in the marketing department for any sized organization takes organization, dedication, innovation, and standardization. BIA/Kelsey estimates that digital marketing spending among small and midsize companies will reach $16.6 billion annually by 2015. As online marketing budgets grow there is more room for testing and implementing search and social media tools that will help streamline processes and monitor results.

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