The Social Customer: Early Efforts

Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. "Since 2007, with the rise of the social Web, and so-called Web 2.0 and Web 3.0 technologies, consumer brands have found themselves in an awkward place: Yogi Berra’s proverbial fork in the road: 'If you find a fork in the road, take it.'"

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