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The Search Alliance: the Path to a More Competitive Search Market #bingyahoo

Discussion in 'Search Engine Optimization' started by Samuel, Mar 2, 2012.

  1. Samuel

    Samuel
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    When Microsoft and Yahoo! announced their intention to join forces in the search space, commentators across the industry applauded both companies for driving greater competitiveness, benefiting consumers and advertisers alike. As the Search Alliance prepares for the migration of Yahoo! Search Marketing customers to Microsoft Advertising adCenter, Cedric Chambaz of Microsoft outlines what the changes will mean for advertisers in Europe.

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    #1 Samuel, Mar 2, 2012
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