The 5-Part Recipe for Profitable Unpopularity

There are days (not the good days, the other ones) when social media marketing feels a lot like high school. There are the cool kids everyone wants to be like. They have a ton of friends (in this case, hundreds of thousands). Of course those aren't real friends, but still, from the outside it looks like it would be pretty awesome. On the not-so-great days, we get carried back to those painful high school memories when we were the geeks, the dorks , the outcasts.

Continue reading...