Tactical Awareness of Social Engagement and Interaction

“Engagement” is a hot word these days but what does it really mean? Why is it important? How do you drive it? How do choices such as the day and time of a post affect interaction with content, engagement and loyalty? This paper explores those questions, citing research and comments by social media marketing thought leaders, and drawing on a recently completed analysis of aggregate data collected across all Awareness, Inc. clients, including more than 250,000 posts published to Facebook, Twitter, YouTube, Slideshare, Flickr and WordPress, and the 31+ million interactions on those posts over the course of 2011.

Continue reading...