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SXSW: "I'm Rudolph, I'm a 4G HotSpot...and I'm Homeless"

Discussion in 'Social Networking' started by Samuel, Mar 14, 2012.

  1. Samuel

    Samuel
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    Homeless people were hired at the SXSW Festival to carry around portable 4G Hotspots and sell Wifi connection time for tips in a social project put together by BBH Labs who says their motive was to find a sustainable way for homeless people to make money for themselves. But the tagline on each person's tee shirt read "I'm a 4G Hotspot," which outraged some people. Was BBH Labs innovative? Or insensitive?[​IMG]

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    #1 Samuel, Mar 14, 2012
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