Article marketing is still very effective in driving quality traffic to your website and/or offer. I believe that the thing with Article marketing to make it really successful is that you have to produce good articles. They dont have to be the greatest or best writing on the subject but it should be very descent. Descent enough that people can get some quality information from the article. But the field is very competitive so to be successful in writing articles for a certain specific product or service, you have to (in my opinion) produce a lot of articles on the topic and put them out there online. There are many sources that provide article writing services these days. And many of them are very good at what they do. If you don't have the time to produce your own articles (lots of them), you then may want to hire one of those article writing services to complete the work for you.