Social Networking Personas: Who Are Your Customers?

"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and business. They just released " Part 3, Social Networking Personas: A Look at Consumer and Shopper Mind-Sets " and it's loaded with information that can help you sharpen your social media efforts. The basis of the report is that social media users can be dived into four types: The Bonder, The Sharer, The Professional and The Creator.

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