Social Media is NOT About Building Relationships

Let's face the facts. If you got paid according to the number of friends you had on Facebook, or the number of followers you could acquire on twitter, then we'd all be wealthy.

Think about this. When you go into Best Buy, do you have a relationship with the person who is helping you? No, you don't know this person from Adam. The relationship is with the brand. You understand that this store offers a certain selection of products at a set price.

The same thing applies online. You need to have enough know, like and trust for people to buy from you. Getting to know the name of their dog, or their favorite color, is not required (unless it applies to your niche).

I don't get paid for being friendly. I get paid when people buy my products or services. Period.

 

Social media has not known just a platform for easy and simple advanced online marketing but it has become a revolution of our century. Many people are using different social networking sites and some have tried to capture its importance but they do not know about its advantages and disadvantages.