Social Media is a Mandate from Your Customers [CONVO]

In this convo, Alex Schott, Entergy's Manager, Social Media & Multimedia, describes a framework for managing the weather conversation — preparing before, reporting during and solving after the storm. He also shares how the company integrates broadcast and social media to reach as many customers as possible during a storm. Crisis communications is only one element of Entergy's expanding social media activities intended to provide information, improve support capabilities and, in time, sell energy services.

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