Search Rankings Are Dead

Discussion in 'Search Engine Optimization' started by Samuel, Mar 1, 2012.

  1. Samuel

    Samuel
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    I came across this great article on Search Engine Land a few weeks ago that explains why search rankings and SEO ranking reports no longer matter"something I have thought for a very long time. It's nice to hear other SEO professionals agree that search rankings are too inconsistent and inconclusive to be used as a SEO success metric. Here are a few reasons why website owners shouldn't be so focused on where they rank: 1. The search engines personalize the search results.

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