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Search Engine Marketing: An Overview

Discussion in 'General Marketing' started by Samuel, Feb 29, 2012.

  1. Samuel

    Samuel
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    Search Engine Marketing (SEM) is a type of internet marketing ploy that aims to promote company-based websites by mounting their visibility in search engine result pages (SERPs) through contextual advertising and user-based paid placement or inclusion. SEM is an umbrella term for website marketing that may include search engine optimization (SEO).

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    #1 Samuel, Feb 29, 2012
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