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PPC Split Testing: Who, What, Why & How

Discussion in 'Search Engine Optimization' started by Samuel, Mar 7, 2012.

  1. Samuel

    Samuel
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    Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning.

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    #1 Samuel, Mar 7, 2012
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