Optimisation on my website

Hello, would you mind having a look at my website and letting me know what the optimisation is like on it and if there are any ways I can improve that?

Thanks

it's www.draelectricals.co.uk my main keyword is PAT Testing

 

Hi.I looked your site. Nice. I did run on my Software" WebFire" and did SITE AND MARKET ANALYSIS for your site. Here is the results.
You have done everything right.All title keywords , all kind of tags.I mean everything and you still have hard time ranking with your Keyword
PAT Testing.If I am right,then read further. Problem is in your Keyword.Nobody on Google are looking PAT Testing. People try to log with different keywords. And again if I am right , go to my Blog or my website and read about search engine tool.Hope you let me know, was I right?

 

Hi, If you have want optimization our web site do you work on page and off page optimize.