White Hat SEO vs Black Hat SEO Techniques...

As online marketing is becoming more and more popular, many SEO companies are resorting to unethical methods to get higher rankings and drive traffic. ‘Black Hat SEO’ is the term used for such unethical methods. When an SEO company follows ethical methods to drive traffic to the site it is called ‘White Hat SEO’.

Some common Black Hat SEO Techniques:

· Keyword Stuffing
The content is loaded with targeted Keyword phrases so that the Search Engines see them as relevant and index them. The content goes for a toss. Sometimes the keywords are also placed in a small font size at the bottom of the page to increase the number of times the keywords appear on the page.

· Invisible Text
It is an extended form of Keyword Stuffing. Keywords are added to the page in a color that matches with the background color of the page. It can also be done by creating an image file which matches the text color and is then put in the background. This also increases the frequency of the keyword on the page.

· Doorway Pages/Redirects
Another version of keyword stuffing is the use of doorway pages. Such pages in a website do not provide much in terms of content. They are added only to promote a certain keyword or phrase with the hope of directing the visitor to the homepage of the website- they are added with the intention of serving as ‘doorways’ to the homepage.

· Duplicate Sites
Certain affiliate partners seeing the success of some of their clients’ websites, copy content from them, tweak it a bit and put it online in the hope of capturing their sales. Such duplicate sites, when detected by search engines, get banned.

· Interlinking
Links to a site are critical in the ranking of a site. In order to generate artificial links, certain website owners create multiple websites and link them together to build overall link popularity.

· Cloaking
The practice of providing different information (content/URLs) to users and to search engines is called cloaking. This is used when certain elements of the website are not crawlable by search engines.

Search Engines do allow optimization of websites till they are done in an approved and ethical manner.

Common White Hat SEO Techniques are:

· Quality Content
There is no alternative to quality content. As long as your content is useful and fresh, without fail visitors would come to your site looking for that information.

· Use of Keywords
While building content make sure, you have the keywords put in the right place and they appear in the right frequency. Keyword proximity, density and prominence should play a crucial role while writing content for a website.

· Proper coding
Using the right Meta tag, Title tag, HTML Code and modifying the words in your content for greater relevancy are some of the methods by which SEO can be done ethically.

· Linking
Good inbound links to your site help in improving visibility of your site. Article Syndication, Press Releases, Good Blog Posts etc. are some of the methods by which you can get quality links to your site.

· Internal Linking
Linking the pages on your website and providing a sitemap helps in easy navigation by the crawlers of the search engines and in faster indexing.

· Use of Social Media
You can use social media like Twitter and Facebook to create the buzz around your website. Post relevant tweets, have an attractive landing page, post appealing insights about your brand on these sites. They would help in adding ‘fans’ and ‘followers’; thereby increasing traffic to your website.

 

This is a great list I would recomend avoiding any of the black hat methords and Google are wise to a lot of these and will mark down on duplicate content, invisable text and keyword stuffing does not wash with vistors now..

 

I think very less webmasters are using these black hat techniques,because of google alongrhythm,they are getting more and more strict day by day,If you throw doorpages,in search engines,i think they will ban your Url,I escaped once when i have produced 5000 doorway pages,long back
so I think its difficult to get sucess by Black hat techniques

 

Very useful. I try to follow all white hat methods and keep close to the guidelines as much as possible. Black hat is bad hat seo, white hat is most certainly the way to go.

 

Thanks for all these information..

 

To improve a Web page's position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords -- important terms that are relevant to the content of the page. In our example, the term "skydiving" should be a keyword, but a term like "bungee jumping" wouldn't be relevant.
Most search engines use computer programs called spidersor crawlers to search the Web and analyze individual pages. These programs read Web pages and index them according to the terms that show up often and in important sections of the page. There's no way for a search engine spider to know your page is about skydiving unless you use the right keywords in the right places.
Here are some general tips about keyword placement:

• One place you should definitely include keywords is in the title of your Web page. You might want to choose something like "Skydiving 101" or "The Art of Skydiving."
• Another good place to use keywords is in headers. If your page has several sections, consider using header tags and include important keywords in them. In our example, headers might include "Skydiving Equipment" or "Skydiving Classes."
• Most SEO experts recommend that you use important keywords throughout the Web page, particularly at the top, but it's possible to overuse keywords. Your skydiving site would obviously use the word "skydiving" as a keyword, but it might also include other keywords like "base jumping" or "parachute." If you use a keyword too many times, some search engine spiders will flag your page as spam. That's because of a black hat technique called keyword stuffing, but more on that later.

Keywords aren't the only important factor search engines take into account when generating SERPs. Just because a site uses keywords well doesn't mean it's one of the best resources on the Web. To determine the quality of a Web page, most automated search engines use link analysis. Link analysis means the search engine looks to see how many other Web pages link to the page in question.
Going back to our skydiving example, if a search engine sees that hundreds of other Web pages related to skydiving are linking to your Web page, the engine will give your page a higher rank. Search engines like Google weigh the importance of links based on the rank of the linking pages. In other words, if the pages linking to your site are themselves ranked high in Google's system, they boost your page's rank more than lesser-ranked pages.
So, how do you get sites to link to your page? That's a tricky task, but make sure your page is a destination people want to link to, and you're halfway there. Another way is to offer link exchanges with other sites that cover material related to your content. You don't want to trade links with just anyone because many search engines look to see how relevant the links to and from your page are to the information within your page. Too many irrelevant links and the search engine will think you're trying to cheat the system.
In the next section, we'll look more closely at ways people try to fool search engines into ranking their pages higher on a SERP.