Link Building Strategies – BASIC

Discussion in 'Search Engine Optimization' started by Manoj Nagesh, Oct 12, 2013.

  1. Manoj Nagesh

    Manoj Nagesh
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    BASIC
    These are the most basic strategies in the book. Everyone can build links with these strategies, no matter what industry you’re in.

    Create a blog
    Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies I list below, such as linking out. You absolutely need a blog in today's online environment to survive.
    For more information, read these tips & tutorials.

    Create an RSS feed
    If your blog is run on any of the popular Content Management Systems, you'll already have an RSS feed. If you don't, create one. If you do, burn it at Feedburner.com so you can get statistics on your subscribers.
    For link building, it's simple. There are sites out there that will scrape your content (stealing it without permission). When they do, make sure you get a link back by 1) including links to other pages on your site in your posts and 2) installing the RSS footer plugin for WordPress (adds a link to your blog after every post).

    Interlink
    You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text.
    This is something that most people overlook, and I advise you to please not! Make sure to steer your content in the direction of other posts or pages so you can link to them.
    Also, if you have multiple sites, interlinking is a must (unless they're completely irrelevant and unrelated).

    Resources/Links pages
    Other webmasters have created links or resource pages, and these are legitimate opportunities to get links. If the links on that page are relevant, you've got a chance.
    Unfortunately, it's not as easy as just asking for a link. I'll go into specific strategies below that help you get webmasters liking you before you ask, because doing that greatly increases your chances of getting a link.

    Profile links
    If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice).
    Example: CrunchBase. Sign up here.

    Research competitors
    A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. While some links are unobtainable (i.e. a random mention in a news post), others can be diamonds in the rough (a high quality niche directory).
    I suggest using SEOmoz’s Open Site Explorer for this. Plugin your competitors and export their backlinks to a CSV. Do this for all of your competitors so you can get all of their links in one place – Excel. Then you can sort them by various link metrics to find the best opportunities.

    Link out
    Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people.I'll go more into depth below with specific strategies on linking out.

    Get people to see your content
    People won't link to your content unless they see it. At the same time, you need the rightpeople in front of your content – not everyone is a potential linker.
    This is where social media, content marketing, and brand awareness comes into the link building realm. Getting people to see and know your content & brand is a massively important strategy to build links. Below I'll go into specific strategies to make this happen.

    Build relationships
    This is the #1 link building strategy in the world. Get to know people! Build relationships with them, because it'll come back to you in the form of links (that is if they're the RIGHT people).
    I'll go more into depth below on different ways to build relationships, but the best part about this is that it's just like real life. Remember how people say, "it's not about what you know, it's about who you know"?
     
  2. Manoj Nagesh

    Manoj Nagesh
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  3. anupam sharma

    anupam sharma
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    Article submission
    Bookmarking
    Directory submission
    these are also techniques use for massive link building.
     
  4. sduggal

    sduggal
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    Link Building is used to get backlinks to your site which in turn increases the ranking of your site. The different strategies of link building are as follows:-
    1. Article Submission.
    2. Blog Posting.
    3. Forum Posting.
    4. Blog Commenting.
    5. Social Bookmarking.
    6. Directory Submission.
     

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