What Is Google Adwords Remarketing?

what is google adwords remarketing?

 

Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. ... Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI.

 

Remarketing is an advertising strategy offered by Google AdWords. Essentially, this strategy allows you to reconnect with a user who has already visited your site, but who did not perform the conversion that you expected from him, whether a purchase, a subscription to your newsletter, fill out a contact form, etc.