What Is Rich Snippets In Seo?

What is rich snippets in SEO?

 

It is an additional piece of info that search engine is able to identify on the page. For example: I was searching for a homemade ice cream and googled it. Google showed me a result list with normal snippet and rich snippets. Rich snippet shows extra info b/w the url and description. “ultimate vanilla ice cream”. That is called rich snippet.

 

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.