What Is Alexa Rank?

What is Alexa Rank?

 

Alexa analyzes your website popularity by considering visitors and number of viewed pages per visit. Alexa determines the rank for your website. The lower the value of an Alexa rank means the higher traffic and authority for the web page.

 

The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.

 

Alexa is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how your SEO campaign is doing.