Poll: How important is it to use typographic entities in web design?

Typographic entities are those characters in text that aren’t letters or numbers. Things like ”, “, and ’. But many web designers don’t realize that these characters are different from the ones that are on the keyboard. For example, the double-quotation mark—when you type the character above the comma on your keyboard you get ", a straight up and down quotation mark. However “ and ” are curved in towards the text they are quoting. This type of attention to detail marks a designer who cares deeply about all aspects of the design of web pages (that or they are a total control freak! *smile*). How important are using these types of typographic entities to you in your design?
More Help with Web Typography

• Web Typography
• Typography on the Web is About the Little Details
• One Space After a Period - Web Typography Basics

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