Pinterest drops its partnership with Skimlinks. Are other social channels exploring the...

The growth and popularity of Pinterest has taken brands and consumers by storm, however the recent news of its relationship with Skimlinks to monetise links and in effect turn Pinterest into a “superaffiliate”, caused a media storm which in turn spelt the end of the relationship for the two companies. As the first partnership of its kind on a major social media platform, how long will it be before the trend is adopted in a more sophisticated and transparent way, with other social channels following suit?

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