Organic Searches Vs Paid Searches: Developing an Effective Content Strategy

Those considering organic vs. paid searches should begin by examining the pros and cons of each method to determine which will best suit individual needs. An organic search pulls results from indexed pages by analyzing keywords and how they relate to the indexed pages. Paid search marketing is similar to traditional advertising, in that you pay a fee to the search engine to have your site included in top results. From a perspective of saving time and money, most find that hiring an SEO Marketing Expert is most effective.

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