Maximizing Blogger Activation by Focusing on the Power Middle [CONVO]

When Pepsi's Tropicana wanted to give a social lift to its recently launched Trop50, it faced the challenge of creating advocacy at scale among bloggers as part of its Trop50 True Resolutions Facebook experience. Working with Social Chorus, Tropicana focused on the Power Middle of relevant bloggers. The earned and paid efforts succeeded in activating 174 bloggers who produced 210 blog posts and over 36,000 social actions across multiple social media platforms.

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